Sunday, September 21, 2014

Open a Successful Coffee House

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From bplans.com:

"Are you the type who loves their morning coffee?

A lot of people combine their love of coffee with their entrepreneurial spirit and open a coffee shop.

 In fact, in the U.S. there are more than 50,000 coffee shops—52,684 to be exact.  According to Statista, that number will jump by about 5,000 within two years.

And with 183 million coffee drinkers all buzzing for their next caffeine fix, it’s no wonder the industry is booming.

If you’re thinking about starting your own coffee shop, we’ve compiled a list of must-know tips from current owners, so you can be armed with the information you need to succeed.

Jack Wilson, owner of Radio Coffee and Beer in Austin, Texas, and Marc Renson, owner of Ambition Bistro in Schenectady, New York, stepped away from brewing and serving to offer these tips to prospective owners.

Planning

1. Create a solid business plan
One of the first serious steps you’ll take toward opening your coffee shop is to create a business plan.  This document spells out exactly what your business is, how it will be profitable, defines your customer base, explores competitors, plans for growth, and provides troubleshooting strategies should you need help achieving your goals.

Many entrepreneurs turn to our business plan templates for guidance. Whether you’re starting a little coffee and internet cafĂ© or a coffee house bistro, there’s a business plan template to suit your coffee shop needs.
2. Take the time to find the right building
To be successful, you need a good location for your coffee shop.  You want something centrally located, a place where people already gather, and a space that’s conducive to your vision.  Finding this dream spot won’t happen overnight, Renson warns.

His team scoured city after city, scouting each location, even counting pedestrian traffic. He was in the market for a former restaurant, so he didn’t have to remodel everything from scratch.   Finally, one day when he dropped his keys he noticed a tiny “for sale” sign in a former tavern window.  After months of searching, he’d found his spot.
3. Create a floor plan
A solid floor plan is vital for a coffee shop. You want customers to have space to form a line, employees to have the materials they need within reach to quickly make coffee, and a seating area that’s comfortable.  It will take some time to produce a good floor plan, Wilson says. “Walk yourself through every scenario you can think of,” he says.  “If you’re making coffee, what needs to be near you?  If you’re a customer, what do you want in a seating area?  Visualize everything you can and start putting those ideas down on paper.”
4. Hire an accountant
One of the best pieces of advice Wilson says he can offer a new coffee shop owner is to turn your books over to an accountant.  Aside from taking valuable time away from the business, having a numbers expert works in your favor.

“You won’t be as hard on yourself as you sometimes might need to be,” Wilson says.  “Plus, you will make assumptions that an accountant wouldn’t make.”

Funding

5. Get local help for funding
Finding the startup funds for a coffee shop can be difficult.  Renson suggests talking with friends and family about investing in your coffee shop first.  Present a solid business plan to them and ask them to invest in your business.  If family isn’t an option, or if you need more cash than your family can provide, Renson suggests looking into local loan options.  In some cases, local cities offer business assistance programs to offset costs.  A local bank is also an option.
6. Save money for your own expenses
Aside from startup costs, don’t forget that all of your time and energy will be devoted to your new business, a business that probably won’t be profitable for around six months.

So, plan ahead.  Renson suggests making sure you set aside enough money to cover your personal expenses for at least six months.
7. Shop around for everything
Most of your time will be spent in the planning and funding stages.  While you work out finances, keep a list or spreadsheet of all the things you’ll need and compare prices.  Try to get at least two prices for every item you buy to ensure you’re getting a deal.  Use the internet to your advantage and look for the best prices on everything from comfy chairs to espresso machines.

Marketing

8. Network your heart out
Having a hot location and brewing superior coffee will only get you so far.  You need to network to maintain a connection to the area and to attract more customers, Renson says.  Join the local chamber of commerce, a business association, or a local charity.
9. Start marketing before you open
If you start marketing the day you open, you’re already behind. On opening day, you want people excited to come in.  To do that, you need to start marketing several months before you open. Affordable marketing options include:
  • Drop off free coffee to local businesses with a flyer that promotes opening day.
  • Set up and utilize several social media channels.  It’s free advertising.
  • Give away coffee samples at a few local events before opening.
  • Try a small direct mail campaign that sends coupons to local residents.
  • Call everyone, including the media, to tell them about your plans to open the shop.
10. Don’t just focus on the interior of the building
Of course, you’ll stress over every little detail of your shop, from what paintings to hang on the wall to the POS system you’ll use, but Wilson says you shouldn’t neglect the outside of your shop.
 “Pay attention to the landscaping, signage, and exterior appearance because that’s the first thing people see,” Wilson says. Some people decide whether or not to come in based on their first impression of the building, so make it count.

Plus, by spiffing up the building you’ll start to create a buzz in the community.  People will start to wonder, who is setting up shop in there?  Every little thing you can do to attract attention to your coffee shop can serve as a marketing tool.

Managing

11. Have a positive attitude
Like every business, you’ll face challenges to get your shop off the ground.  Renson says keeping a positive attitude when things aren’t going your way is a must.  Fake it if you have to.  If you get in the habit of keeping an optimistic attitude, even if it’s less than genuine to start, you’ll eventually teach yourself to stay upbeat.
12. Hire slowly
You need help manning the register, waiting on customers, and making drinks, but don’t hire too many people too fast.  Renson suggests hiring a few friends, or neighbors who will volunteer to help you out for the first few weeks.  Slowly, bring on staff.

Hiring trusted staff can be tough.  No matter how well someone does in an interview, you don’t know how well he or she fits until they’re on the floor.  Keep a close eye on the register, Renson suggests, and don’t be afraid to let people who are hurting the business go."




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